John D. Rockefeller sits in a rocking chair and talks to a group of children–President Roosevelt, Attorney General Charles J. Bonaparte, Ida M. Tarbell, Frank B. Kellogg, Thomas William Lawson, and a “muck rake” cat. A “Standard Oil” lamp lights the room. Caption: “Now, children, I’ll tell you the story of my life.”
comments and context
Comments and Context
“Spin Doctors” and the machinery of public-relations campaigns are not new to the twenty-first century. John D. Rockefeller had become well known and well off — reportedly the world’s richest man — since discovering oil in western Pennsylvania as a young man. He then discovered, as did others, what could done with oil, gas, gasoline, petroleum, and many byproducts. On his path to wealth, he controlled and often monopolized other businesses, in “vertical” and “horizontal” means; as well as people, banks, and politicians.