Several men, identified as “Hill, Jones, Olney, Clark, Bailey, Shepard, Watterson, [and] Lamont,” carry planks of lumber which are identified as Democratic policies from previous election platforms and proposed new planks. As they construct the new “Democratic Platform,” Puck points to a plank they have forgotten, “Tariff Reform,” which sits on a platform in the background on the right. In the background on the left stands William Jennings “Bryan” holding a “Free Silver” plank of rotten wood. Caption: Puck — You are neglecting the only plank you ever did win with, – and the only one you ever can win with!
comments and context
Comments and Context
Ever since President Grover Cleveland devoted his Annual Message to downward tariff revision (and the result of high tariffs, government surpluses, which Cleveland regarded as immoral) the Democratic Party was generally the party of low tariffs and free trade. Former Speaker of the House Samuel J Randall was one Democrat who generally favored high tariffs. But the implied point of Keppler’s cartoon is not that the Democratic Party cooled on the issue of tariff rates, but that “new” issues like anti-imperialism and standard positions on civil service reform provided the middle ground between the hoary populism of William Jennings Bryan and the tired arguments for tariff reductions could attract voters. Generally, they did not: the Democrats would lose the 1904 presidential election, to Theodore Roosevelt, by record margins.