A group of football players, labeled “Steel Trust, Tool Trust, Tobacco Trust, Clothing Trust, Leather Trust, Oil Trust, Coal Trust, [and] Beef Trust” tackle a “Consumer” with a football labeled “Tariff Revision” during a football game at a stadium labeled “Stand Pat A.C.”

comments and context

Comments and Context

Perhaps inspired by President Roosevelt’s White House summit on violence in college football two weeks hence, cartoonist Joseph Keppler, Junior, chose a rather rougher scrum to make a point about “the average consumer” against a field of bullies, the trusts.

Roosevelt’s conference, convened because of widespread concerns about violence, injuries, and death in collegiate football, established rules, ultimately saved the sport, and led to the establishment of the National Collegiate Athletic Association, the football body that oversees the sport today and awards an annual Theodore Roosevelt Prize for integrity on and off the field.

The “little man” became an icon in political cartoonists’ playbooks around this time. Frederick Burr Opper (1857-1937), the cartoonist for the Hearst papers and formerly of Puck, drew a pathetic soul labelled “The Common People,” and in the 1920s the political cartoonist Vaughn Shoemaker of the Chicago Daily News fashioned “John Q. Public,” a mustachioed everyman, meant to represent the put-upon common man struggling to survive the vicissitudes of modern life.

Keppler’s early version is somewhere at the bottom of the pile.

Collection

Library of Congress Prints and Photographs

Creation Date

1905-09-27

Creator(s)

Keppler, Udo J., 1872-1956

Period

U.S. President – 2nd Term (March 1905-February 1909)

Repository

Library of Congress Prints and Photographs Division

Page Count

1

Record Type

Image

Resource Type

Cartoon

Rights

These images are presented through a cooperative effort between the Library of Congress and Dickinson State University. No known restrictions on publication.

Citation

Cite this Record

Chicago:

“Down!”. [September 27, 1905]. Library of Congress Prints and Photographs.
https://www.theodorerooseveltcenter.org/digital-library/o278392. Theodore Roosevelt Digital Library. Dickinson State University.

MLA:

Keppler, Udo J., 1872-1956. “Down!”. [27 Sep. 1905]. Image.
Library of Congress Prints and Photographs. Theodore Roosevelt Digital Library. Dickinson State University. March 26, 2026. https://www.theodorerooseveltcenter.org/digital-library/o278392.

APA:

Keppler, Udo J., 1872-1956., [1905, September 27]. “Down!”.
Library of Congress Prints and Photographs. Theodore Roosevelt Digital Library. Dickinson State University.
Retrieved from https://www.theodorerooseveltcenter.org/digital-library/o278392.

Cite this Collection

Chicago:

Library of Congress Prints and Photographs. https://www.theodorerooseveltcenter.org/collection/library-of-congress-prints-and-photographs. Theodore Roosevelt Digital Library. Dickinson State University.

MLA:

Library of Congress Prints and Photographs. Theodore Roosevelt Digital Library. Dickinson State University. March 26, 2026. https://www.theodorerooseveltcenter.org/collection/library-of-congress-prints-and-photographs.

APA:

Library of Congress Prints and Photographs. Theodore Roosevelt Digital Library. Dickinson State University. Retrieved from https://www.theodorerooseveltcenter.org/collection/library-of-congress-prints-and-photographs.