A well-dressed businessman, wearing top hat and coat and a button that states “Don’t Knock, Boost,” sits atop a pile of account ledgers labeled “How to Evade the Law, Juggled Books, Secret Rebate Account, [and] Bribery Stubs,” money bags labeled “Yellow Dog Fund, Private Graft, Other People’s Money, [and] Public Service Graft,” boxes labeled “Stock Gambling Acc., Syndicate Profits, [and] Fees,” and other items labeled “Fees” and “Worthless Collateral.” A notice attached to the pile states “Destroy if Investigated.”
Comments and Context
Subtexts, just below the surface, animate this cartoon by Udo J. Keppler. The button, “Don’t Knock — Boost” had gained currency then, and found a counterpart in the Republican Party’s national slogan in 1906 mid-term elections, “Stand Pat — Leave Well Enough Alone.” In truth it was a subtle plea, not to reject Democrat candidates, but to ask Republicans to put the brakes to reform. “Don’t Knock — Boost” became a sort of Rotary Club cheery attitude assumed by characters like salesmen in Ring Lardner stories: optimistic glad-handers. The phrase gained more currency in the ‘teens and especially Warren Harding’s “Normalcy” 1920s.
Another point of Keppler is seen in the lone antagonist — not a particular robber baron; no vague resemblance; but a blanket indictment of virtually all successful businessmen. All of villain needed to be featured in this cartoon was a prosperous suit and an angelic expression. Puck seldom was demagogic, but in cartoons like this cover drawing, it came close.