A woman labeled “St. Louis” bows at the final curtain for the Louisiana Purchase Exposition, with exhibition buildings visible in the background.
Comments and Context
The 1904 “World’s Fair” was formally called the Louisiana Purchase Exposition. It marked the United States’ arrangement with France which doubled the country’s land mass and had uncountable other implications. President Roosevelt opened the fair by telegraph on April 30, and only attended during the few weeks between his re-election and the fair’s closure; he did not want his attendance to be perceived as a campaign event.
Puck largely ignored the fair, concentrating instead on presidential politics in 1904. A dozen years earlier, the magazine had an entirely different attitude toward the legendary Chicago World’s Fair (again, a nickname for the Columbian Exposition, which marked 500 years since Columbus’s discovery of America). For the 1892 Chicago Fair, Puck had its own pavilion, designed by the noted architect Stanford White. Visitors could walk through and see Puck‘s artists and writers at work; and a printing press produced a 26-week run of a compact World’s Fair Puck Magazine.