President William H. Taft sits on a tree branch labeled “Cost of Living,” which bends lower under his weight, above a smiling man labeled “Consumer” lying on the ground dreaming of the commercial products that soon will be within his reach.
Comments and Context
By 1909 the covers, and most of the color and black-and-white artwork, in Puck was of a higher level than in immediately preceding years. Udo J. Keppler, chief cartoonist and son of the magazine’s founder, improved in conception and execution. The emergence and stylistic maturity of L. M. Glackens contributed to the improvements; and the work of of new artists like Carl Hassmann (a brief stint), Will Crawford, Gordon Grant, Albert Levering, and Art Young made the period one of Puck‘s brightest.
Unfortunately and ironically, the fortunes of the magazine — circulation, advertising sales, influence — waned at this time. The reasons are not obvious and can only invite speculation. Many journals were turning toward radical political stances, as Puck did, so it was unlikely that readers, or new readers, were offended. Perhaps the day of political-humor magazines was over. Puck‘s rivals Judge and Life were thriving in great degrees, and they both virtually dropped politics, at least prominently, from their contents. After all, a magazine devoted to one side or other in partisan and political debates automatically risked offending roughly half of its potential audience.