One phase of it
Four drunk young people ride in a speeding automobile driven by “Demon Rum.”
Comments and Context
In 1907 the automobile was coming into its own, reaching the middle class. It previously had been a rich person’s toy, expensive and a complicated luxury. The plethora of automobile manufacturers increased at such a pace the Puck magazine’s rival Life swelled to 120 pages on some weeks because of advertisements from automakers, tire manufacturers, and such. Life even conducted a mock “rally,” not for miles or speed but for the volume of ads placed in its pages.