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The new field of labor for the up-to-date divine

Description:

The "Rev. Dr. N. Dorser" sits at a table writing testimonials about the quality of various products, such as the "magnificent House Cleaning number" of a magazine, and "Before Using" and "After Using" portraits that illustrate the benefits of taking "Gold Brick Pills." Caption: Obliging and "disinter[...] endorsement, at the service of every advertiser who applies to him.

Resource Type: Cartoon

Subject: Clergy; Fraud; Endorsements in advertising; Advertising

Date: 1897-04-28

Maple syrup recipe advertisement

Description:

Recipe and testimonials for maple syrup.

Resource Type: Advertisement

Subject: Cooking (Syrups); Syrups; Maple syrup--Marketing; Endorsements in advertising; Lotspeich, J. N.

Date: 1901-08-31?

Letter from Henry Hellman to George B. Cortelyou

Description:

Henry Hellman will remove President Roosevelt's name from the prospectus and advertising. 

Resource Type: Letter

Subject: Advertising; Endorsements in advertising; Roosevelt, Theodore, 1858-1919

Date: 1901-11-08

Letter from Theodore Roosevelt to Robert Bridges

Description:

President Roosevelt thanks Robert Bridges for the warning that a "money making scheme" was using Roosevelt's name as an endorsement. Roosevelt previously gave his endorsement on the "supposition that it was a religious and charitable affair."

Resource Type: Letter

Subject: Advertising; Endorsements in advertising

Date: 1903-06-23

Telegram from Theodore Roosevelt to Joseph Ralph Burton

Description:

After viewing an advertisement, President Roosevelt withdraws his name and support for the Jerusalem Exhibit Company. Roosevelt had no intentions of supporting a "profit-making concern" and only approved "the movement to secure prominence to the religious side of the world's development in connection" with the upcoming Louisiana Purchase Exposition.

Resource Type: Telegram

Subject: Louisiana Purchase Exposition; Advertising; Endorsements in advertising; Religion--Exhibitions

Date: 1903-06-23

Telegram from Theodore Roosevelt to Joseph Ralph Burton

Description:

President Roosevelt instructs Joseph Ralph Burton to place a statement in several publications that the Jerusalem Exhibit Company's advertisements that used a financial endorsement from Roosevelt were "wrong and unjust." Roosevelt would like copies of the disclaimers after their publication.

Resource Type: Telegram

Subject: Advertising; Endorsements in advertising; Religion--Exhibitions; Business and politics

Date: 1903-06-29

Telegram from Theodore Roosevelt to Joseph Ralph Burton

Description:

President Roosevelt approves of the disclaimer from the Jerusalem Exhibit Company with one change, "the President's name will not hereafter be connected in any way or shape with this company."

Resource Type: Telegram

Subject: Advertising; Endorsements in advertising; Religion--Exhibitions; Business and politics

Date: 1903-07-01

Letter from Theodore Roosevelt to Brander Matthews

Description:

President Roosevelt has already decided the DeLano case and agrees with Brander Matthews about Gordon. Roosevelt has seen the Moxie advertisement and objects to it, but no legal steps can be taken.

Resource Type: Letter

Subject: Advertising--Carbonated beverages; Endorsements in advertising

Date: 1903-07-27

Letter from Theodore Roosevelt to Brander Matthews

Description:

President Roosevelt has already written to the Moxie people about removing the "objectionable poster."  Roosevelt invites Brander Matthews to lunch at Oyster Bay, New York if he can return to New York this month.

Resource Type: Letter

Subject: Advertising--Carbonated beverages; Endorsements in advertising; Dinners and dining; New York (State)--Oyster Bay

Date: 1903-09-01

Letter from John J. O'Brien to William Loeb

Description:

President Roosevelt's jiu-jitsu instructor asks that his photos of jiu-jitsu positions not be made available to the Japanese. He also requests a letter from Roosevelt endorsing his system and encloses an account of an encounter he had with "two thugs."

Resource Type: Letter

Subject: Press and politics; Photographs; Jiu-jitsu--Study and teaching; Endorsements in advertising

Date: 1904-03-14

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