The "Rev. Dr. N. Dorser" sits at a table writing testimonials
about the quality of various products, such as the "magnificent
House Cleaning number" of a magazine, and "Before Using" and "After
Using" portraits that illustrate the benefits of taking "Gold Brick
Pills." Caption: Obliging and "disinter[...] endorsement, at
the service of every advertiser who applies to him.
Clergy; Fraud; Endorsements in advertising; Advertising
Recipe and testimonials for maple syrup.
Cooking (Syrups); Syrups; Maple syrup--Marketing; Endorsements in advertising; Lotspeich, J. N.
Henry Hellman will remove President Roosevelt's name from the
prospectus and advertising.
Advertising; Endorsements in advertising; Roosevelt, Theodore, 1858-1919
President Roosevelt thanks Robert Bridges for the warning that a "money making scheme" was using Roosevelt's name as an endorsement. Roosevelt previously gave his endorsement on the "supposition that it was a religious and charitable affair."
Advertising; Endorsements in advertising
After viewing an advertisement, President Roosevelt withdraws
his name and support for the Jerusalem Exhibit Company. Roosevelt
had no intentions of supporting a "profit-making concern" and only
approved "the movement to secure prominence to the religious side
of the world's development in connection" with the upcoming
Louisiana Purchase Exposition.
Louisiana Purchase Exposition; Advertising; Endorsements in advertising; Religion--Exhibitions
President Roosevelt instructs Joseph Ralph Burton to place a
statement in several publications that the Jerusalem Exhibit
Company's advertisements that used a financial endorsement from
Roosevelt were "wrong and unjust." Roosevelt would like copies of
the disclaimers after their publication.
Advertising; Endorsements in advertising; Religion--Exhibitions; Business and politics
President Roosevelt approves of the disclaimer from the
Jerusalem Exhibit Company with one change, "the President's name
will not hereafter be connected in any way or shape with this
President Roosevelt has already decided the DeLano case and agrees with Brander Matthews about Gordon. Roosevelt has seen the Moxie advertisement and objects to it, but no legal steps can be taken.
Advertising--Carbonated beverages; Endorsements in advertising
President Roosevelt has already written to the Moxie people
about removing the "objectionable poster." Roosevelt invites
Brander Matthews to lunch at Oyster Bay, New York if he can return
to New York this month.
Advertising--Carbonated beverages; Endorsements in advertising; Dinners and dining; New York (State)--Oyster Bay
President Roosevelt's jiu-jitsu instructor asks that his photos
of jiu-jitsu positions not be made available to the Japanese. He
also requests a letter from Roosevelt endorsing his system and
encloses an account of an encounter he had with "two thugs."
Press and politics; Photographs; Jiu-jitsu--Study and teaching; Endorsements in advertising
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